16th International Scientific Conference – 2025

ON SUSTAINABLE REGIONAL DEVELOPMENT:
CHALLENGES AND SOLUTIONS FOR THE FUTURE
to be held on 3 – 4’th October 2025
organized by
Lithuania Business College, Klaipeda, Lithuania.

Event information

About the event

Programme

About the event

The aim of the conference is to promote scientific debate on current regional economic, management and technology problems, strengthen international cooperation between researchers and provoke academic and business discussions in the field of sustainable development.

Representatives from other countries are welcome to participate. The work in the conference will be organized in opening plenary session, parallel sessions and concluding plenary session.

One session in the conference will be held and streamed completely online, providing an opportunity for participation and easy access from anywhere. After the “online precipitation” is marked in the registration form, you will be provided with login details to a web conference system, through which you will be able to give presentation and participate in the conference. Same fee applies as for physical participation.

Publications of conference proceedings will also be organized. The best articles will be published in scientific Vadyba / Journal of Management (ISSN: 1648-7974, ISSN 2424-399X (online). Journal is included in the Index Copernicus, CEEOL and EBSCO international databases.

All conference material will be reviewed by two reviewers before the conference. Conference language is English.

Conference Programme

Join the conference via the link: https://meet.google.com/oxg-jwfx-svx

Friday, 3rd of October

Full programme

The Opening Ceremony of the XVIth International Scientific Conference

8:30-9:30

Viktoras Krolis, Director of Klaipėda Chamber of Commerce, Industry and Crafts, Lithuania
Vytautas Butkus, Deputy Mayor of Klaipėda District Municipality, Lithuania
Dr. Lina Girdauskienė, President of Conference of Directors of Lithuanian Higher Education Institutions
(LKDK), Lithuania
Assoc. prof. dr. Jurgita Martinkienė, Director of Lithuania Business College, Lithuania
Assoc. prof. dr. Volodymyr Pylypenko, Honorary Consul of the Republic of Lithuania, Ukraine
Prof. dr. Tamás Gergely Kucsera, Rector of Budapest Metropolitan University, Hungary
Prof. dr. hab. Adam P. Balcerzak, University of Warmia and Mazury in Olsztyn, Department of Market and
Consumption, Poland
Dr.h.c. mult. Mgr. JUDr., PhD., MBA, LLM, Honor. Prof. mult., Jozef Zaťko, European Institute of Further
Education, President EIDV, Slovak Republic

Beginning of the Plenary Section

10:00

Moderators:
Prof. Habil. dr. Yuriy Bilan, University of Debrecen (Hungary) – Co-Chair
Prof. Habil. dr. Valentinas Navickas, Lithuania Business College (Lithuania) – Co-Chair

Lithuania Case: Green Deal

10:00-10:20

Simonas Gentvilas
Member of the Parliament of the Republic of Lithuania

Klaipėda Port: Green Transformation and Its Impact on the City and Region

10:20-10:40

Aistė Kubiliūtė
Environmental Coordinator at Port of Klaipėda Authority, Lithuania

Virtual Greeting to the „Žemaitija 2035 Forum“ (Plungė, Lithuania)

11:00-11:05

The Cost of Nature Capital Loss. How Unsustainable This Is

11:05-11:25

Prof. dr. Paulo Alexandre da Silva Pereira
Mykolas Romeris University, Lithuania

Coffee Breaks (5th Floor)

11:25-11:50

CEO Suit: Between AI and Humanity

11:50-12:10

Rūta Ežerskienė
CEO and Chair of Management Board, Citadele Bank, Lithuania

Green Bonds and Sustainable Finance in Baltic Region

12:10-12:30

Povilas Petručionis
Finance Broker, Lithuania

Round Table Discussion

12:30-13:00

Lunch Break (Restaurant Baltas Žirgas, Hotel VICTORIA, 1st Floor)

13:00-13:45

Parallel Sections (I, II and III, 5th Floor)

14:00-17:55

Closing Ceremony

18:00-18:15

Social Event: Laimon Urbik Trio and Rasa Serra Concert (Restaurant Baltas Žirgas, Hotel VICTORIA, 1st
Floor)

19:30-22:00

Parallel section I

AI-Based Innovation Management: a Bibliometric Analysis

14:00-14:20

Prof. dr. Eng. Waldemar Gajda, Assoc. prof. Habil. dr. Hanna Górska-Warsewicz, Assist. prof. dr. Kinga Podleśna
Warsaw Management School, Warsaw University of Life Sciences, Poland

Examination of the Social, Income and Housing Quality Components of Energy Poverty Based on Eurostat Data

14:20-14:40

Assoc. prof. dr. Tibor László Csegődi
Hungarian University of Agriculture and Life Sciences, Hungary

Lithuanian Consumers’ Perspectives on Sustainability in Wine Production

14:40-15:00

Prof. dr. Rasa Žilienė, Jr. Researcher Jelena Skarbalė
Klaipėda University, Lithuania

Merchandising as a Strategic Marketing Instrument for Attracting Consumer Attention in a Saturated Market
Environment

15:00-15:20

Assoc. prof. dr. Ligita Āzena
College of Business Administration, Latvia

From Tradition to Innovation: METU’s myBRAND Portfolio-Based Model

15:20-15:40

Assoc. prof. dr. Zsuzsanna Tóth-Naár, Assist. prof. dr. István Vilmos Kovács, Prof. dr. Tamás Gergely Kucsera, Assoc. prof. dr. Szergej Vinogradov
Budapest Metropolitan University, Hungary

The Phenomenon of Health Tourism Organizational Cooperation in Nordic Countries

15:40-16:00

Assoc. prof. dr. Šarūnas Banevičius, Assoc. prof. Putinas Bielskis
Lithuania Business College, Lithuania

Mindfulness and Financial Behaviour in College Students: the Mediating Role of Financial Self-Efficacy Across
Genders

16:00-16:20

Lect. Līga Roķe-Reimate, Assoc. prof. dr. Anita Lasmane, PhD student Lāsma Balceraite, Lect. Alisa Lāce, Lect. Iveta Broliša
College of Business Administration, Latvia

NEET Youth and the United Nations Sustainable Development Goals: A Case Study of Latvia

16:20-16:40

PhD student Džeina Kleina-Šnipke, Prof. dr. Kārlis Krēsliņš
Ventspils University of Applied Sciences, Latvia

Household Food Donations in Malaysia: an Integrated Norm Activation and Planned Behavior Approach

16:40-17:00

PhD student Soekmawati, Assoc. prof. dr. Robert Jeyakumar Nathan, Assoc. prof. dr. Simona Grigaliūnienė
Multimedia University, Malaysia, Lithuania Business College, Lithuania

Blue Economy: Labour Automation as a Driver of Regional Sustainability

17:00-17:20

PhD student Oleksandra Ovchynnykova, Prof. Habil. dr. Valentinas Navickas
Klaipėda University, Lithuania Business College, Lithuania

Employee Engagement Across Borders: A Gallup-Based Analysis of Global Workforce

17:20-17:40

PhD student Džeina Kleina-Šnipke, Prof. dr. Kārlis Krēsliņš
Ventspils University of Applied Sciences, Latvia

Integrating Digital Management Competencies into Resilient Business

17:40-17:50

Assoc. prof. dr. Jurgita Martinkienė
Lithuania Business College, Lithuania

Parallel section II

Artificial Intelligence and Law: Mutual Influence and Future

14:00-14:20

Prof. dr. Jānis Grasis, Assoc. prof. Renata Šliažienė
Riga Stradins University, Latvia

Interuniversity Research and Innovation Center: a Platform for International Collaboration in Developing
Advanced Solutions in Information Technologies

14:20-14:40

Prof. dr. Anatoliy Melnyk, Assoc. prof. dr. Viktor Voloshyn, Prof. dr. Taras Rak
IT STEP University, Ukraine

Engaging University Students in Sustainable Health Behaviours Through Virtual Reality Exergaming:
Comparative Insights from Mauritius and Lithuania

14:40-15:00

Senior Lecturer dr. Roushdat Elaheebocus, Assoc. prof. dr. Simona Grigaliūnienė
Mauritius University, Mauritius, Lithuania Business College, Lithuania

Strategies for Integrating Artificial Intelligence into the Training of Civil Protection Specialists

15:00-15:20

Prof. dr. Taras Rak, Dr. Olga Smotr
IT STEP University, Ukraine

The International Competition for Scholarly and Educational Publications on Law, Security, and European
Integration „Juridica“as a Model for International Competitions of Scholarly and Educational Books for
Universities Promoting the Development of Global Book Publishing

15:20-15:40

Prof. dr. Kateryna Holovko
Publishing House „Juridica“, Limited Liability Company, Ukraine

Digitalization and Artificial Intelligence in Early Childhood Education Institutions: a Key to a Sustainable
Future

15:40-16:00

Assoc. prof. dr. Vilma Liaudanskė
St. Ignatius Loyola College, Lithuania

New Challenges of Corruption in the Context of Digital Transformation

16:00-16:20

Assoc. prof. dr. Egidijus Nedzinskas, Assoc. prof. Renata Šliažienė
Lithuania Business College, Lithuania

Reforms in the Field of Justice and their Impact on the Right to Court

16:20-16:40

Assoc. prof. Jovita Einikienė
Lithuania Business College, Lithuania

Enhancing Data-Driven Sustainability Through Digital Quality Management In Automotive Manufacturing

16:40-17:00

PhD student Ľuboš Kazán, Prof. dr. Maroš Korenko, Lukáš Hanko, Assoc. prof. dr. Kristina Puleikienė
Slovak University of Agriculture in Nitra, Slovak Republic, Lithuania Business College, Lithuania

Practical Surface Wear Evaluation Using 3D Scanning and Open-Source Tools for Applied Research

17:00-17:20

PhD student Lea Hakszer, Assoc. prof. dr. Rastislav Mikuš, Assoc. prof. dr. Simona Grigaliūnienė
Slovak University of Agriculture in Nitra, Slovak Republic, Lithuania Business College, Lithuania

Attitudes of Lithuanian Business College Students and Lecturers Towards the Application of Artificial Intelligence
(AI) in the Study Process

17:20-17:40

Assoc. prof. dr. Genovaitė Avižonienė, Lect. Patricija Kemtė, Alesia Kozlinskaja
Lithuania Business College, Lithuania

Evaluation of the Key Collaboration Skills of a Sustainable Alliance Manager in Green Environmental
Transformation

17:40-17:50

Assoc. prof. dr. Kristina Puleikienė, Eglė Brezgytė, Assoc. prof. dr. Šarūnas Banevičius
Lithuania Business College, Lithuania

Assessment of Innovation Support and Technology Transfer in HEI

17:50-18:00

Prof. dr. Angelė Lileikienė, Eglė Brezgytė
Lithuania Business College, Lithuania

Parallel section III

Can Small Business Stay Cyber Secure While Relying on Personal Mobile Devices?

14:00-14:15

Prof. dr. Asta Valackienė, Renata Karpavičė
Lithuania Business College, Mykolas Romeris University, Lithuania

How Social Media Can Help Us to Increase Brand Awareness: What is the Experiences?

14:15-14:30

Prof. dr. Asta Valackienė, Kateryna Svichkar, Yauheni Tsurhanau
Mykolas Romeris University, Lithuania

Developing a Decision Support Interface Software for Property Valorization System

14:30-14:45

Prof. dr. İlhan Tarımer, Assoc. prof. dr. Simona Grigaliūnienė, Zubair Tahir
Mugla Sitki Kocman University, Turkey, Lithuania Business College, Lithuania

Financial Ecosystem in a War-Affected Economy: The Case of Ukraine

14:45-15:00

Prof. dr. Larysa Antoniuk, Assoc. prof. dr. Yuliia Strilchuk, Assoc. prof. dr. Mariia Sandul, Assoc. prof. dr. Vladyslav Lavreniuk
Kyiv National Economic University named after Vadym Hetman, Ukraine

Accounting Philosophy as a Strategic Direction of The Discourse of Sustainable Business Management

15:00-15:15

Prof. dr. Natalia Іershova
V. N. Karazin Kharkiv National University, Ukraine

From Traditional to Modern Approach: Leadership Through Sustainable Development

15:15-15:30

Prof. dr. Mihaela Simionescu
University of Bucharest, Romanian Academy, Romania

Ratio Between Written Premiums and Claims Paid by Insurance Companies in the Republic of North Macedonia

15:30-15:45

Prof. dr. Faton Shabani
University of Tetova, Nord Macedonia

The Impact of Artificial Intelligence on the Transformation of the Labor Market: Challenges, Opportunities, and
Perspectives

15:45-16:00

Assoc. prof. dr. Jana Španková, Assist. prof. dr. Katarína Kráľová, Assist. prof. dr. Ing. Jana Sochuľáková
Alexander Dubček University of Trenčín, Slovak Republic

ESG in E-Commerce: Responsible Marketing or Sustainable Development Strategy?

16:00-16:15

Assoc. prof. dr. Olha Abramova, Assoc. prof. dr. Yuliia Peniak
V. N. Karazin Kharkiv National University, Ukraine

Regarding the New Concept of Social Partnership in Labor Relations in Ukraine on the Path to EU Accession

16:15-16:30

Assoc. prof. dr. Roman Galych
V. N. Karazin Kharkiv National University, Ukraine

Circular Economy within the Smart City Policy Concept – Implications in EU and Slovakia

16:30-16:45

Assoc. prof. dr. Marcel Kordoš
Alexander Dubček University of Trenčín, Slovak Republic

Sustainable Development of Space Economy: Conceptual Frameworks and Emerging Challenges

16:45-17:00

Karyna Anapriuk, Prof. dr. Larysa Antoniuk
Kyiv National Economic University named after Vadym Hetman, Ukraine

The Role of ESG Disclosure in Driving Performance in the Energy Transition

17:00-17:15

PhD student Francesca Capolini
Roma Tre University, Italy

Assessment of Innovation Support and Technology Transfer in HEI

17:50-18:00

Prof. dr. Angelė Lileikienė, Eglė Brezgytė
Lithuania Business College, Lithuania

The Silent Weight of Benefits: Generational and Gender Dimensions of Workplace Satisfaction

17:15-17:30

PhD student Kristína Kozová, PhD student Simona Kosáková, Prof. dr. Martin Šrámka
Alexander Dubček University of Trenčín, Slovak Republic

Data-Driven Sustainability: Artificial Intelligence (AI), Cybersecurity, Digitalization Processes

17:30-17:45

PhD student Toader (Mitrache) Roxana Bianca
The Bucharest University of Economic Studies, Romania

Business Models, Enabling Evaluation the Company’s Financial Condition

17:45-17:55

Prof. dr. Angelė Lileikienė, Assoc. prof. dr. Jurgita Martinkienė, Lect. Justinas Jonušas
Lithuania Business College, Lithuania

Saturday, 4th of October

Cultural program

Meeting at the Lithuania Business College parking lot
(Turgaus St. 21, Klaipėda) and Departure to Rumšiškės

08:00

Excursion to the Lithuanian Ethnography Museum, Rumšiškės

10:30

Lunch

13:00

Bread Baking Workshop

14:00

Return trip to Vilnius and Klaipėda

18:00-22:00

Speakers

Simonas Gentvilas – Lithuania Case: Green Deal

More about the speaker

Simonas Gentvilas is a Lithuanian politician. His work focuses on advancing climate action, sustainable urban development, renewable energy, and biodiversity protection. Simonas Gentvilas played a key role in shaping Lithuania’s transition toward a low-carbon economy and ensuring that environmental policies also drive social and economic benefits. His leadership reflects a commitment to building a greener, more resilient future for Lithuania and the broader European region.

Prof. Dr. Pat Obi – Digital Assets in Sovereign Wealth Portfolios: Implications for Sustainable Development

More about the speaker

Prof. Dr. Pat Obi is an Honorary doctor of the Lithuania Business College from Purdue University Northwest USA. He is a long-time visiting lecturer at the Lithuania Business College who not only shares his knowledge with students but also conducts public seminars and scientific events for researchers in the Western region. Prof. Dr. Pat Obi teaches corporate finance, financial markets, derivatives and business analytics. As a student mentor, he is also a financial consultant for the City of Hammond. Prof. Dr. Pat Obi is a distinguished expert in finance and global investments, with a focus on sovereign wealth funds, capital markets, and financial innovation. His current research analyses the integration of digital assets into sovereign wealth portfolios and the potential implications for economic growth and sustainable development. With decades of academic experience and international engagements, Prof. Dr. Pat Obi brings a unique perspective on how evolving financial instruments can support long-term sustainability goals while addressing global economic challenges.

Aistė Kubiliūtė – Klaipėda Port: Green Transformation and Its Impact on the City and Region

More about the speaker

Aistė Kubiliūtė is a specialist in sustainable port development and transformation at the Port of Klaipėda, Lithuania’s largest seaport and a major hub in the Baltic region. She plays a key role in advancing initiatives aimed at reducing environmental impact, promoting green logistics, and aligning the port’s strategy with international sustainability standards. Her work also explores how port transformation creates wider social and economic benefits, fostering growth and resilience for both the city of Klaipėda and the surrounding region.

Prof. Dr. Paulo Alexandre da Silva Pereira – The Cost of Nature Capital Loss. How Unsustainable This Is

More about the speaker

Prof. Dr. Paulo Alexandre da Silva Pereira is an internationally recognized scientist specializing in environmental economics and sustainability studies. His research addresses the economic and social costs of biodiversity degradation and natural capital depletion, emphasizing the urgent need for sustainable resource management. With a strong background in international projects and academic publications, Prof. Dr. Paulo Alexandre da Silva Pereira contributes to shaping global understanding of the risks posed by environmental unsustainability and the policies required to mitigate them.

Rūta Ežerskienė – CEO, Suit: Between AI and Humanity

More about the speaker

Rūta Ežerskienė is CEO and Chair of Management Board, Citadele Bank, a company at the forefront of exploring the intersection between technology and human values. With extensive experience in innovation management and strategic leadership, she focuses on how artificial intelligence can be harnessed responsibly in business and society. Her work emphasizes the balance between technological advancement and ethical considerations, highlighting the human dimension in the age of AI.

Povilas Petručionis – Green Bonds and Sustainable Finance in the Baltic Region

More about the speaker

Povilas Petručionis is a finance professional specializing in green bonds, sustainable investment strategies, and the development of environmentally responsible financial markets. He specializes in connecting investors, policymakers, and businesses to drive sustainable finance solutions across the Baltic region. By promoting green bond frameworks and other innovative financial instruments, he supports projects that contribute to climate action, renewable energy, and regional sustainability. His work reflects the growing importance of finance as a catalyst for positive environmental and social impact.